If you’re an online business, Google Ads can be an effective way to increase your visibility and boost your customer base. But in order to make the most of your Google Ads campaigns, it’s important to ensure they’re optimized to maximize your results. In this blog post, we’ll be sharing our top 10 tips for […]
Advertising is a measure of consumer response to a given promotion. Analyzing advertising effectiveness is essential to deciding on the success or failure of a given advertising initiative. The following are some of the advertising terminologies that help analyze the effectiveness of an advertising initiative. What is Cost-Per-Click (CPC)? CPC, or cost-per-click, is a pricing
Return on Advertising Spend (ROAS) is one of the most important metrics for any online business. Because of this, many new advertisers have a hard time defining it. This blog will take a deep dive into what ROAS is and why it’s so important to you as an advertiser. What is Return on Advertising Spend
A marketing plan will help you see within the next 12 months what your business will look like. It is important to understand that a marketing plan is always flexible and will be changed to reflect how the company is doing. The plan will help you to determine the growth and success of your company.
Pay-Per-Click Marketing through Google AdWords is one of the most cost-effective methods of online marketing. Used wisely, it can be a very effective marketing tool. Advertisements can be posted on different channels such as TV, newspaper, and radio. However, there are channels that are more effective than others. One such channel is using Google AdWords,
How do you get to the top of Google? It’s a question every business owner asks. After all, you can have the best products, services and prices but if no one ever sees your website, you’re doomed to be just another faceless brand. In this blog we’re going to look at seven easy ways to
As a leading digital marketing agency service provider, Girard Media is always adapting to changes and taking advantage of new technologies. Being a Google Ads partner since 2009 has been quite an amazing change over time. The mindset, technology, and methodology has changed drastically over the years. We have since streamlined many of our Paid
Data management services are a type of service that helps organizations to store, manage, and process their data. These services can be provided by a third-party provider or an in-house team. Data management services can help organizations to improve their efficiency and performance by reducing the cost of data storage, improving data quality, and increasing