Blog - Girard Media

Leveraging Media Process Outsourcing for Efficient and Cost-Effective Media Operations

Outsourcing, Marketing, Media / By girardadmin

In today’s fast-paced and constantly evolving media landscape, companies are increasingly turning to Media Process Outsourcing (MPO) to streamline their operations, reduce costs, and focus on their core competencies. Girard Media, a leading provider of media process outsourcing services, helps organizations navigate this complex terrain by offering a comprehensive suite of solutions designed to optimize […]

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The Benefits of Outsourced Marketing Solutions

Marketing, Solutions, Outsourcing / By girardadmin

The Benefits of Outsourced Marketing Solutions are very clear daily when you need the right help in your organization. Outsourced marketing solutions have become increasingly popular for businesses looking to scale their operations efficiently. Hiring an external marketing agency to handle some or all of your marketing needs can provide numerous benefits that are difficult

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Solutions for outsourcing your marketing

Outsourcing, Marketing, Solutions / By girardadmin

In the modern business sphere, outsourced marketing solutions are essential to ensure that your products, services, and company remain relevant and in the public eye. However, marketing can often take up a significant amount of time and resources that can be better spent elsewhere. That’s why many businesses have begun to outsource their marketing efforts.

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Top 5 tips for optimizing Google Ads

Advertising, Strategy, Solutions / By girardadmin

If you’re an online business, Google Ads can be an effective way to increase your visibility and boost your customer base. But in order to make the most of your Google Ads campaigns, it’s important to ensure they’re optimized to maximize your results. In this blog post, we’ll be sharing our top 10 tips for

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What Is The Difference Between SEM and SEO

Marketing / By girardadmin

SEM and SEO are two terms that are often used interchangeably but they are not the same. SEM stands for Search Engine Marketing while SEO stands for Search Engine Optimization. SEM is used to refer to marketing activities that take place on top of the search results. SEO, on the other hand, is used to

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Advertising Terminologies 101

Advertising / By girardadmin

Advertising is a measure of consumer response to a given promotion. Analyzing advertising effectiveness is essential to deciding on the success or failure of a given advertising initiative. The following are some of the advertising terminologies that help analyze the effectiveness of an advertising initiative. What is Cost-Per-Click (CPC)? CPC, or cost-per-click, is a pricing

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Understanding What Is ROAS Return On Advertising Spend

Advertising, Media / By girardadmin

What is ROAS Return on Advertising Spend comes up as one of the most important metrics for any online business. Because of this, many new advertisers have a hard time defining it. This blog will take a deep dive into what ROAS is and why it’s so important to you as an advertiser. What is

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Website Innovation VS Physical Retail: The Future of E-Commerce

Marketing, Technology / By girardadmin

In the past decade, e-commerce has grown from a niche market to a major player in retail. With the rise of mobile devices, shoppers no longer need to drive to the store to buy their favorite products. The question remains, will physical retail become extinct? This blog takes a look at the pros and cons

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How to Promote Your Website and Increase Web Traffic

Web, Marketing / By girardadmin

Your website is your digital storefront. Without traffic, it’s just an expensive digital ornament. The more time you spend on creating a great website for your small business, the more money you’re losing—unless you know how to promote your website and generate traffic. Here are ways you can promote your website and get more traffic.

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Why Do You Need To Hire A Public Relations (PR) Firm?

Marketing / By girardadmin

There are many reasons to hire a PR firm, but one of the biggest is that it’s a whole lot easier. If you’re a small business or startup trying to make it on your own, you don’t have the time or resources to work on your own PR. You need to be focusing on the

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