10K+ B2B leads generated

LinkedIn Advertising

Reach B2B buyers and decision-makers

What We Do

LinkedIn Advertising

LinkedIn is where business gets done. Unlike other social platforms, LinkedIn users are there for professional purposes—seeking business solutions, industry insights, and career opportunities. For B2B brands, it's often the most direct path to decision-makers.

Our LinkedIn advertising services help B2B companies reach the exact professionals they need to influence. We leverage LinkedIn's unique professional targeting—job titles, companies, industries, skills, seniority, and more—to put your message in front of buyers with precision no other platform can match.

Targeting is LinkedIn's superpower. Want to reach CFOs at manufacturing companies with 500+ employees? CMOs at SaaS companies? Engineers with specific skills? LinkedIn's professional data makes these audiences accessible. We develop targeting strategies that reach exactly who you need.

Lead gen forms reduce friction. LinkedIn's native lead gen forms pre-fill with users' professional information, dramatically improving conversion rates compared to landing pages. We design lead gen campaigns that capture qualified leads efficiently.

Content matters on LinkedIn. Professional audiences expect substance. Thought leadership content, valuable resources, and professional storytelling outperform promotional messages. We develop LinkedIn creative that resonates with professional audiences.

LinkedIn costs more per click than other platforms—but that's often justified by lead quality. We optimize for cost-per-qualified-lead rather than vanity metrics, ensuring LinkedIn investment delivers real business value.

Account-based advertising lets you target specific company lists. For ABM strategies, LinkedIn is often the primary advertising channel—reaching decision-makers at your target accounts with personalized messaging.

What's Included

  • Sponsored content campaigns
  • Lead gen form campaigns
  • InMail advertising
  • Account-based advertising
  • Audience targeting strategy
  • Creative development
  • Conversion tracking
  • LinkedIn analytics
Why It Matters

Benefits of LinkedIn Advertising

Here's how our linkedin advertising services drive real results for your business

1

Professional Targeting

Reach people by job title, company, industry, skills, and seniority. No other platform offers such precise professional targeting.

2

Decision-Maker Access

LinkedIn users include the executives and buyers who make B2B purchasing decisions.

3

High-Quality Leads

While CPCs are higher, lead quality typically exceeds other platforms for B2B.

4

Professional Context

People use LinkedIn for business purposes. Your message reaches them in a professional mindset.

5

Native Lead Forms

Pre-filled lead forms dramatically improve conversion rates compared to landing pages.

6

ABM Capability

Target specific company lists for account-based marketing strategies.

Our Process

How We Work

Our proven approach ensures consistent, high-quality results

1

Strategy

We define target accounts, personas, and campaign approach.

2

Build

We create campaigns with precise professional targeting.

3

Launch

We launch and establish lead flow and tracking.

4

Optimize

We refine targeting and creative based on performance.

Industry Expertise

LinkedIn Advertising Across Industries

We bring specialized expertise to every sector we serve

B2B Technology

SaaS, enterprise software, IT services—reach the technical and business buyers who make purchasing decisions.

Professional Services

Consulting, legal, accounting, and advisory firms reaching business clients.

Financial Services

B2B financial services, corporate banking, and investment services reaching business decision-makers.

Manufacturing

Industrial suppliers and manufacturers reaching procurement, engineering, and operations professionals.

Healthcare B2B

Medical device, healthcare IT, and B2B healthcare services reaching healthcare professionals.

HR and Recruiting

HR technology, recruiting services, and workforce solutions reaching HR professionals.

LinkedIn Advertising That Reaches Buyers

Our LinkedIn programs connect B2B brands with the professional audiences that drive business growth.

10K+
B2B leads generated
65%
Form completion rate
3.2x
Lead quality improvement
28%
Pipeline influence

Frequently Asked Questions

Common questions about our linkedin advertising services

Is LinkedIn advertising expensive?

LinkedIn CPCs are higher than other platforms, but for B2B, the lead quality often justifies the cost. We optimize for cost-per-qualified-lead, not just clicks.

What works best on LinkedIn?

Thought leadership content, valuable resources, and professional storytelling perform well. Hard sells typically underperform.

Can you help with ABM campaigns?

Yes. We run account-based advertising campaigns targeting specific company lists with tailored messaging.

Is LinkedIn advertising expensive?

LinkedIn CPCs are typically higher than Meta or Google. However, for B2B, the lead quality often justifies the cost. We optimize for cost-per-qualified-lead, not just clicks.

What content works best on LinkedIn?

Thought leadership content, educational resources, and professional storytelling perform well. Hard sales messages typically underperform. We develop content that provides value to professional audiences.

Can you help with ABM campaigns?

Yes. We run account-based campaigns targeting specific company lists with tailored messaging. LinkedIn is often the primary channel for ABM advertising.

Should we use sponsored content or InMail?

Both have their place. Sponsored content builds awareness and drives engagement. InMail provides direct access for high-value offers. We often use both in combination.

Ready to Amplify Your Brand?

Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.

No commitment required. We'll analyze your current marketing and show you exactly how we can help.