PR & Communications
Earned media that builds credibility and reach
PR & Communications
Public relations remains one of the most powerful tools for building credibility. Unlike paid advertising, earned media carries third-party validation—when a journalist writes about your company, readers trust it differently than they trust an ad. Our PR services help you earn that coverage consistently.
Modern PR has evolved beyond press releases and media pitches. We combine traditional media relations with digital PR strategies that build backlinks, improve SEO, and amplify your message across channels. The result is coverage that builds both credibility and digital presence.
Great PR starts with great stories. We work with your team to identify the narratives that will resonate with journalists and their audiences. Product launches, company milestones, data and research, expert commentary, and human interest angles—we find and develop the stories worth telling.
Media relationships are our currency. We've spent years building connections with journalists across industries and beats. We know who covers what, how they prefer to be pitched, and what stories they're looking for. These relationships give your stories an advantage.
Thought leadership extends your executives' reach. We help position your leaders as go-to experts in their fields through bylines, speaking opportunities, and media commentary. When journalists need a quote or perspective, your team becomes the call they make.
Digital PR adds an SEO dimension. Coverage in online publications builds backlinks that improve your search rankings. We pursue coverage opportunities that drive both credibility and organic visibility—getting more value from every placement.
Crisis communications requires a different approach. We help companies prepare for potential issues with holding statements and response protocols. When crises occur, we provide rapid response support to protect your reputation.
What's Included
- Media relations
- Press release development
- Thought leadership placement
- Product launch PR
- Crisis communications
- Award submissions
- Speaker placements
- Digital PR for SEO
Benefits of PR & Communications
Here's how our pr & communications services drive real results for your business
Third-Party Credibility
Editorial coverage carries weight that advertising cannot buy. Journalist validation builds trust with your audience.
Extended Reach
Major publications reach millions of readers. A single story can introduce your brand to a massive audience.
SEO Benefits
Coverage in authoritative publications builds backlinks that improve your search rankings. PR and SEO reinforce each other.
Thought Leadership
Position your executives as industry experts through media placements, bylines, and speaking opportunities.
Crisis Preparation
Be ready when issues arise. Crisis planning and response protocols protect your reputation when stakes are highest.
Lasting Value
Unlike ads that stop when spending stops, earned media lives on. Articles remain searchable and shareable indefinitely.
How We Work
Our proven approach ensures consistent, high-quality results
Story Development
We identify and craft the stories media will want to tell.
Media Targeting
We identify the right publications and journalists.
Outreach
We pitch stories and build journalist relationships.
Amplification
We maximize impact of earned coverage.
PR & Communications Across Industries
We bring specialized expertise to every sector we serve
Technology
Product launches, funding announcements, and thought leadership in competitive tech media landscape.
Healthcare
Research announcements, clinical milestones, and expert commentary on health topics that matter to patients and providers.
Financial Services
Market commentary, thought leadership, and company news in business and financial publications.
Consumer Products
Product launches, trend stories, and lifestyle coverage that reaches consumers in publications they read.
Real Estate
Market insights, project announcements, and expert commentary in real estate and business media.
Nonprofits
Impact stories, campaign announcements, and cause-related coverage that inspires donors and volunteers.
PR That Builds Credibility
Our PR programs secure meaningful coverage that builds credibility, drives traffic, and supports business goals.
AI-Powered PR
We use AI to enhance media monitoring and targeting.
- AI media monitoring
- Automated coverage tracking
- Journalist targeting
- Sentiment analysis
AI-Enhanced Workflow
Faster results, better outcomes
Frequently Asked Questions
Common questions about our pr & communications services
Can you guarantee coverage?
No agency can guarantee editorial coverage. We maximize your chances through compelling stories, strong relationships, and persistent outreach.
How does digital PR differ from traditional PR?
Digital PR focuses on online publications and includes an SEO component—building authoritative backlinks through earned coverage.
Do you handle crisis communications?
Yes. We can develop crisis plans and provide rapid response support when issues arise.
What publications do you have relationships with?
We have relationships across major business, tech, and trade publications—from tier-one outlets to industry-specific trades. The right target depends on your industry and goals. We will map the media landscape for your specific situation.
How do you measure PR success?
We track placements, reach, domain authority of covering publications, backlinks generated, and referral traffic. We also monitor share of voice versus competitors and sentiment of coverage.
What if we have a crisis?
We offer both crisis preparation (developing plans before issues arise) and crisis response (rapid support when issues occur). Having protocols in place before a crisis makes response faster and more effective.
How is digital PR different from traditional PR?
Digital PR focuses specifically on online publications and includes an SEO component—building authoritative backlinks through earned coverage. We often pursue both traditional and digital PR depending on your goals.
Ready to Amplify Your Brand?
Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.
No commitment required. We'll analyze your current marketing and show you exactly how we can help.