Executive Marketing Leadership, Without the Full-Time Salary
Get a seasoned marketing executive setting your strategy, owning the budget, and holding your team and vendors accountable — a fraction of the cost of a full-time CMO, with none of the ramp-up.
- $0
- recruiting + ramp cost
- Senior
- strategy from day one
- Vendor
- and team accountability
- Flexible
- scale up or down monthly
Marketing Without a Leader
Symptoms of a company doing marketing tactics with no one owning the strategy.
Busy, but no direction
Your team and vendors are producing posts, emails, and campaigns — but nobody can connect that activity to a strategy or to revenue.
Spending without accountability
Agencies and freelancers send invoices and reports, but no one senior is holding them to outcomes or catching the money being wasted.
A full-time CMO is out of reach
A great CMO costs $250k+ plus equity and takes months to hire and ramp. You need the judgment now, not the payroll line.
The founder is still the marketer
You're making marketing calls between everything else you run — and it shows in the inconsistency. Marketing needs an owner who isn't you.
How a Fractional CMO Works With You
Embedded leadership, not a slide deck and a handshake. We run the function.
Diagnose
We audit your positioning, funnel, spend, and team to find what's working, what's wasted, and what's missing.
Strategize
A clear marketing strategy, budget, and roadmap tied to your revenue goals — priorities, not a wish list.
Lead
We manage your team and vendors to the plan, set the KPIs, and hold everyone (including us) accountable to them.
Report
You get executive-level clarity every month: what moved, what it cost, what it returned, and what's next.
Is Your Business Ready to Scale Lead Generation?
Answer 7 quick questions and get a personalized readiness score — plus the exact next step for your situation. Takes under 2 minutes.
Question 1 of 7
What is your current monthly revenue?
What You Get
The strategic and operational leadership of a CMO, embedded in your business on a monthly retainer you can scale with your needs.
- Marketing strategy tied to revenue goals
- Budget ownership and spend accountability
- Management of your team, agencies, and freelancers
- KPI framework and performance dashboards
- Go-to-market and positioning guidance
- Vendor selection and contract oversight
- Monthly executive reporting and planning
- On-call strategic counsel for the founder
Frequently Asked Questions
How is this different from hiring an agency?
An agency executes a channel. A fractional CMO sits above the agencies — setting the strategy, choosing and managing the vendors, owning the budget, and being accountable for whether marketing as a whole produces revenue. Many clients keep their agencies and add us as the leader who directs them.
How much time do we get?
It's a monthly retainer scoped to your needs — typically a set number of leadership days per month, plus availability for the decisions that can't wait. You get the seniority full-time, at the fraction of time your stage actually requires.
What size company is this for?
Best fit is companies past $1M in revenue with marketing spend and a team or vendors to lead, but no senior marketing owner. Below that, you usually need execution more than leadership — and we'll point you to the right starting point honestly.
Can you also execute, or just advise?
Both. The CMO sets and owns the strategy; our team can execute against it — ads, content, SEO, automation — so you get leadership and delivery under one roof, or we direct the vendors you already have.
Give Marketing a Leader
Book a fit call and see what senior marketing leadership would change in your business.