Google Ads That Turn a Profit, Not Just Clicks
We build and manage Google Search, Performance Max, and remarketing campaigns engineered around one thing: cost per acquisition low enough that every dollar in returns more than a dollar out.
- 100%
- conversion tracking coverage
- SKAG
- single-keyword precision
- Weekly
- optimization + reporting
- You own
- the ad account, always
Where Ad Budgets Go to Die
If any of these sound familiar, you're paying Google to lose money.
Clicks that never convert
Traffic goes up, revenue doesn't. Broad keywords and generic landing pages pull in tire-kickers who cost you money and never buy.
No idea what's actually working
Without proper conversion tracking you're optimizing on clicks, not customers. And Google happily spends your budget chasing the wrong signal.
Wasted spend on junk searches
No negative-keyword discipline means you're paying for searches that will never be customers: "free," "jobs," "diy," and worse.
Ads pointed at your homepage
Sending high-intent ad clicks to a generic homepage instead of a matched landing page quietly halves your conversion rate.
How We Run Profitable Campaigns
The unglamorous fundamentals that separate profitable accounts from expensive ones.
Track
We install airtight conversion tracking first, so every decision is made on revenue, not vanity clicks.
Structure
Tight, single-keyword ad groups with pinned, relevant ads, so quality score climbs and cost per click falls.
Match
Every campaign points at a dedicated landing page built to convert that exact search intent.
Optimize
Weekly negative-keyword pruning, bid and budget shifts to winners, and remarketing to close the rest.
Is Your Business Ready to Scale Lead Generation?
Answer 7 quick questions and get a personalized readiness score, plus the exact next step for your situation. Takes under 2 minutes.
Question 1 of 7
What is your current monthly revenue?
What's Included
Full-service management from the account structure up: built in an account you own, reported on in plain revenue terms.
- Complete account audit and rebuild
- Conversion tracking and offline-conversion import
- Single-keyword ad groups with pinned ad copy
- Negative-keyword lists, pruned weekly
- Matched landing pages for top campaigns
- Remarketing and Performance Max campaigns
- Weekly optimization and plain-English reporting
- Cost-per-lead and ROAS tracked to closed revenue
Package Pricing
We publish clear packages for each service (starter through enterprise) inside the client portal after you sign in. That keeps quotes accurate and scoped to what you actually need.
Frequently Asked Questions
What ad budget do I need?
We recommend a minimum of $1,500-$2,000/month in ad spend so there's enough data to optimize on, plus management. Below that, paid search rarely gathers enough signal to beat organic, and we'll tell you so rather than take the account.
Do I own the ad account?
Always. We build in your Google Ads account, with your billing. If we ever part ways, the account, campaigns, history, and data stay with you. No hostage situations.
How soon will I see results?
Campaigns launch within 1-2 weeks. Expect the first 30-60 days to gather data and stabilize cost per acquisition, then steady optimization from there. Anyone promising instant profitability on day one is guessing.
How is this different from boosting posts or an in-house attempt?
The difference is structure and tracking. Most struggling accounts have broad keywords, no negatives, no conversion tracking, and ads pointed at a homepage. Fixing those four things is usually the entire turnaround.
How much does Google Ads management cost?
Management is a flat monthly fee based on spend and campaign count, quoted after we look at the account so you are not paying for complexity you do not have. Ad spend is separate and always goes directly to Google on your own card.
What is a single-keyword ad group and why does it matter?
It puts one keyword in its own ad group so the ad text can match the search almost exactly. Tighter matching lifts quality score, and a higher quality score means you pay less for the same position. It is more setup work up front, and it is the main structural reason a properly built account beats a boosted post.
Will you use Performance Max?
Where it earns its place. Performance Max works well for ecommerce and broad demand capture, and it works badly when it quietly eats your brand search. We run it alongside tightly controlled search campaigns with brand exclusions, never as a replacement for them.
What happens if cost per lead moves the wrong way?
We report it, name the cause, and change the plan. The usual causes are seasonality, a competitor bidding up the auction, or a change on the landing page. You see the same dashboard we do, so there is no version of this you find out about late.
Do you handle the landing pages as well?
Yes. Ads pointed at a homepage are the most common reason accounts underperform, because a homepage has to serve everyone and therefore convinces no one. We build and test the pages the traffic lands on, and those pages stay yours.
What tracking do you put in place?
Conversion tracking in Google Ads, key events in GA4, and server-side signals where the platform supports them, so the numbers in the ad account reconcile with the leads that actually reach your CRM.
Make Google Ads a Profit Center
Book a free audit of your account. We'll show you exactly where the budget is leaking.