3+ years Avg. relationship

Agency-of-Record

Comprehensive ongoing partnership

The Solution

Agency-of-Record

Some organizations need more than campaigns—they need a marketing partner. Agency-of-Record relationships provide comprehensive, ongoing marketing support that functions as an extension of your team.

We become your marketing department. Dedicated team members who know your business, understand your goals, and operate with full accountability.

Dedicated team ensures consistency. You work with the same people who build deep understanding of your business over time.

Strategic planning provides direction. Annual and quarterly planning ensures marketing aligns with business objectives.

Full execution handles everything. Strategy, creative, content, media, analytics—we manage the full marketing function.

Performance accountability drives results. We own results, not just activities. Clear metrics and accountability for marketing impact.

Regular reporting provides visibility. Weekly, monthly, and quarterly reporting keeps you informed without administrative burden.

Continuous optimization improves over time. Long-term relationships enable learning and improvement that short engagements cannot achieve.

What's Included

  • Dedicated team
  • Strategic planning
  • Full execution
  • Performance accountability
  • Regular reporting
  • Continuous optimization
Why It Matters

Benefits of Agency-of-Record

Here's how this solution drives real results for your business

1

Comprehensive Coverage

Full marketing function without building internal team.

2

Dedicated Team

Consistent team members who know your business.

3

Strategic Depth

Long-term partnership enables strategic marketing.

4

Accountability

Clear ownership and responsibility for results.

5

Efficiency

Reduced overhead versus in-house team.

6

Flexibility

Scale resources based on needs and opportunities.

Our Approach

How We Deliver Results

Our proven methodology ensures consistent, high-quality outcomes

1

Scope

We define relationship scope and expectations.

2

Staff

We assemble dedicated team.

3

Plan

We develop comprehensive marketing plan.

4

Execute

We deliver ongoing marketing excellence.

Deliverables

What You'll Receive

Every engagement includes tangible deliverables you can measure and use immediately.

  • Dedicated team
  • Strategic planning
  • Ongoing execution
  • Performance reporting
  • Budget management
  • Continuous optimization

Ideal For

  • Companies without marketing teams
  • Organizations wanting comprehensive support
  • Businesses seeking strategic partnership
  • Companies preferring agency to hiring

Typical Timeline

Ongoing; 12+ month typical

Frequently Asked Questions

Common questions about Agency-of-Record

What is included in AOR relationships?

Varies by client needs. Typically strategy, creative, media, content, and measurement. We scope to your requirements.

What is the typical commitment?

Usually 12+ month agreements. Shorter arrangements possible but longer enables strategic impact.

Ready to Amplify Your Brand?

Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.

No commitment required. We'll analyze your current marketing and show you exactly how we can help.