3x Avg. lead increase

Trade Shows & Exhibitions

Maximize your trade show investment

The Solution

Trade Shows & Exhibitions

Trade shows consume significant budget—booth space, construction, travel, staff time. Yet most companies leave leads on the table through poor preparation, weak presentations, and inadequate follow-up.

We help maximize trade show ROI. Strategic approach determines which shows matter, what objectives to pursue, and how to stand out from competitors.

Booth design creates stopping power. Your booth competes with hundreds of others for attention. We design spaces that attract visitors and facilitate conversations.

Pre-show marketing drives traffic. Email campaigns, social promotion, and appointment setting ensure your target accounts visit your booth.

Presentation development arms your team. What will staff say? What will they show? We develop presentations and demos that engage visitors and qualify leads.

Lead capture systems ensure no opportunity is lost. We implement systems that capture information efficiently and route leads appropriately.

Post-show follow-up converts leads to pipeline. Most leads die from neglect. We develop follow-up programs that maintain momentum and advance opportunities.

What's Included

  • Booth design
  • Pre-show marketing
  • Presentation development
  • Lead capture systems
  • Staff training
  • Post-show follow-up
Why It Matters

Benefits of Trade Shows & Exhibitions

Here's how this solution drives real results for your business

1

Strategic Focus

Clear objectives and approach for each show.

2

Booth Impact

Design that attracts attention and facilitates engagement.

3

Traffic Generation

Pre-show marketing that drives target accounts to your booth.

4

Lead Capture

Systems that efficiently capture and route leads.

5

Conversion

Follow-up programs that turn leads into opportunities.

6

ROI Measurement

Clear metrics to evaluate trade show investment.

Our Approach

How We Deliver Results

Our proven methodology ensures consistent, high-quality outcomes

1

Strategy

We define trade show objectives and approach.

2

Design

We create booth and presentation materials.

3

Prepare

We handle pre-show marketing and staff training.

4

Convert

We manage lead capture and follow-up.

Deliverables

What You'll Receive

Every engagement includes tangible deliverables you can measure and use immediately.

  • Trade show strategy
  • Booth design and production
  • Pre-show marketing campaign
  • Presentations and demos
  • Lead capture system
  • Follow-up program

Ideal For

  • B2B companies investing in trade shows
  • Businesses launching products at shows
  • Organizations not seeing trade show ROI
  • Companies attending major industry events

Typical Timeline

3-4 months typical preparation

Frequently Asked Questions

Common questions about Trade Shows & Exhibitions

How far in advance should we prepare?

3-4 months minimum for significant shows. Earlier for large custom booths.

Do you handle booth construction?

Yes. We manage design, fabrication, shipping, setup, and teardown.

Ready to Amplify Your Brand?

Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.

No commitment required. We'll analyze your current marketing and show you exactly how we can help.