Public Relations
Earned media that builds credibility and reach
Public Relations
Public relations remains one of the most powerful tools for building credibility. Unlike paid advertising, earned media carries third-party validation—when a journalist writes about your company, readers trust it differently than they trust an ad.
Modern PR has evolved beyond press releases and media pitches. We combine traditional media relations with digital PR strategies that build backlinks, improve SEO, and amplify your message across channels. The result is coverage that builds both credibility and digital presence.
Great PR starts with great stories. We work with your team to identify the narratives that will resonate with journalists and their audiences. Product launches, company milestones, data and research, expert commentary, and human interest angles—we find and develop the stories worth telling.
Media relationships are our currency. We've spent years building connections with journalists across industries and beats. We know who covers what, how they prefer to be pitched, and what stories they're looking for.
Thought leadership extends your executives' reach. We help position your leaders as go-to experts in their fields through bylines, speaking opportunities, and media commentary. When journalists need a quote or perspective, your team becomes the call they make.
Digital PR adds an SEO dimension. Coverage in online publications builds backlinks that improve your search rankings. We pursue coverage opportunities that drive both credibility and organic visibility.
What's Included
- Media relations and outreach
- Press release development
- Thought leadership placement
- Product launch PR
- Crisis communications
- Award submissions
- Speaker placements
- Digital PR for SEO
Benefits of Public Relations
Here's how our public relations services drive real results for your business
Third-Party Credibility
Editorial coverage carries weight that advertising cannot buy. Journalist validation builds trust.
Extended Reach
Major publications reach millions of readers. A single story can introduce your brand to a massive audience.
SEO Benefits
Coverage in authoritative publications builds backlinks that improve your search rankings.
Thought Leadership
Position your executives as industry experts through media placements and bylines.
Crisis Preparation
Be ready when issues arise. Crisis planning and response protocols protect your reputation.
Lasting Value
Unlike ads that stop when spending stops, earned media lives on. Articles remain searchable indefinitely.
How We Work
Our proven approach ensures consistent, high-quality results
Story Development
We identify and craft stories media will want to tell.
Media Targeting
We identify the right publications and journalists.
Outreach
We pitch stories and build journalist relationships.
Amplification
We maximize impact of earned coverage.
Public Relations Across Industries
We bring specialized expertise to every sector we serve
Technology
Product launches, funding announcements, and thought leadership in competitive tech media.
Healthcare
Research announcements, clinical milestones, and expert commentary on health topics.
Financial Services
Market commentary, thought leadership, and company news in business publications.
Consumer Products
Product launches, trend stories, and lifestyle coverage that reaches consumers.
Real Estate
Market insights, project announcements, and expert commentary in real estate media.
Nonprofits
Impact stories, campaign announcements, and cause-related coverage.
PR That Builds Credibility
Our PR programs secure meaningful coverage that builds credibility and supports business goals.
Frequently Asked Questions
Common questions about our public relations services
Can you guarantee coverage?
No agency can guarantee editorial coverage. We maximize your chances through compelling stories, strong relationships, and persistent outreach.
How does digital PR differ from traditional PR?
Digital PR focuses on online publications and includes an SEO component—building authoritative backlinks through earned coverage.
Do you handle crisis communications?
Yes. We can develop crisis plans and provide rapid response support when issues arise.
What publications do you have relationships with?
We have relationships across major business, tech, and trade publications—from tier-one outlets to industry-specific trades.
How do you measure PR success?
We track placements, reach, domain authority, backlinks generated, and referral traffic. We also monitor share of voice versus competitors.
What if we have a crisis?
We offer both crisis preparation (developing plans before issues arise) and crisis response (rapid support when issues occur).
Ready to Amplify Your Brand?
Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.
No commitment required. We'll analyze your current marketing and show you exactly how we can help.