Commercial Production
Broadcast-quality advertising that sells
Commercial Production
Commercials are a specific craft—telling a compelling story, evoking emotion, and driving action in fifteen, thirty, or sixty seconds. We produce broadcast-quality commercials that cut through the noise and deliver results across television, streaming, and digital platforms.
Our commercial production brings the creative firepower and production value that makes advertising memorable. From concept through delivery, we handle every aspect of commercial creation with professional rigor.
Great commercials start with great concepts. We develop creative ideas that connect with audiences emotionally while communicating your brand message and call to action. The best commercials don't feel like advertising—they feel like stories worth watching.
Scriptwriting distills message into seconds. Every word matters when you have thirty seconds. We craft scripts that communicate efficiently, set up emotion, and drive to clear calls to action.
Production value shapes perception. We bring professional crews, cinema-quality cameras, precise lighting, and attention to detail that makes your brand look world-class. Your commercial represents your brand—it should reflect the quality you deliver.
We produce multiple versions and lengths. A single shoot can produce :60, :30, :15, and :06 cuts for different placements and platforms. Social versions, YouTube pre-roll, CTV—we optimize each version for its intended use.
Delivery meets broadcast specs. We understand the technical requirements for broadcast, cable, streaming, and digital platforms, delivering files that meet every specification.
What's Included
- Commercial concepting
- Scriptwriting
- Storyboarding
- Casting and talent
- Location scouting
- Full production services
- Post-production and VFX
- Broadcast delivery specs
Benefits of Commercial Production
Here's how our commercial production services drive real results for your business
Emotional Impact
Commercials create emotional connections that print and digital ads cannot. Story, music, and performance combine for maximum impact.
Massive Reach
Television and streaming reach millions. A single commercial can transform brand awareness.
Brand Building
Commercials don't just drive immediate response—they build brand equity that pays dividends over time.
Production Value
Professional commercials signal brand quality. Production value shapes perception.
Multi-Platform Leverage
One production serves TV, streaming, YouTube, social, and digital—maximizing your investment.
Measurable Results
Unlike traditional TV, digital and streaming commercials provide detailed performance data.
How We Work
Our proven approach ensures consistent, high-quality results
Concept
We develop the creative concept and script.
Pre-pro
We plan every detail—casting, locations, crew, equipment.
Shoot
We execute the production with professional crew and equipment.
Post
We edit, add effects, color, and deliver to spec.
Commercial Production Across Industries
We bring specialized expertise to every sector we serve
Consumer Brands
Brand commercials that build awareness, establish positioning, and drive purchase consideration.
Retail
Promotional commercials that drive store traffic and sales events.
Automotive
Vehicle launches, dealer campaigns, and brand commercials for automotive brands.
Healthcare
Health system, hospital, and pharmaceutical commercials that reach patients.
Financial Services
Bank, insurance, and financial services commercials that build trust and drive response.
Quick Service Restaurants
Menu features, promotional campaigns, and brand commercials for QSR chains.
Commercials That Sell
Our commercial production delivers broadcast-quality advertising that builds brands and drives measurable business results.
Frequently Asked Questions
Common questions about our commercial production services
What budget is needed for a commercial?
Commercials range widely based on scope—from lean digital-first productions to major broadcast campaigns. We scale approach to budget.
Do you handle broadcast trafficking?
We deliver to broadcast specs. Trafficking and media buying can be handled through our advertising team or your media agency.
Can you produce multiple versions?
Yes. We typically produce multiple lengths (:60, :30, :15, :06) and variations optimized for different platforms.
What budget is needed for a commercial?
Commercials range widely based on scope—from lean digital-first productions to major broadcast campaigns. We scale our approach to your budget while maintaining professional quality.
Do you handle broadcast trafficking?
We deliver to broadcast specs. Trafficking and media buying can be handled through our advertising team or your media agency.
Can you produce multiple versions?
Yes. We typically produce multiple lengths (:60, :30, :15, :06) and variations optimized for different platforms from a single production.
What about talent and licensing?
We handle casting, talent contracts, and usage rights negotiation. We will advise on the most cost-effective approach for your planned media usage.
Ready to Amplify Your Brand?
Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.
No commitment required. We'll analyze your current marketing and show you exactly how we can help.