Facebook Ads That Fill Pipelines, Not Just Feeds
Meta is still the cheapest attention in advertising — if the targeting, creative, and tracking are engineered for leads. We build and run Facebook and Instagram campaigns measured on one number: what a customer costs you.
- CPL-first
- optimized on lead cost
- Weekly
- creative testing cycles
- Pixel+CAPI
- tracking done right
- You own
- the ad account, always
Why Most Meta Ads Lose Money
The platform will happily spend your budget either way. The difference is the system behind it.
Boosted posts posing as strategy
Boosting reaches people who already like you and optimizes for engagement, not customers. It feels like advertising; it performs like a donation to Meta.
One creative, run to death
On Meta, the ad creative IS the targeting. One tired image with rising frequency means climbing costs — winners come from a weekly testing rhythm, not a lucky first draft.
Broken or missing tracking
Without a properly configured pixel and Conversions API, Meta optimizes blind and you can't tell profitable campaigns from money pits. Tracking is the foundation, not a nice-to-have.
Clicks sent to a homepage
Paid clicks dropped on a generic homepage with ten exits convert at a fraction of a matched landing page. The ad is half the system; the page is the other half.
How We Run Profitable Meta Campaigns
The same system behind our own lead generation — applied to your account.
Track
Pixel and Conversions API configured first, with lead values passed through — so Meta optimizes on real revenue signals.
Launch
Campaigns built around proven ad angles — pain, proof, and offer variations — each pointed at a message-matched landing page.
Test
A weekly creative cadence: new hooks and visuals in, losers cut by cost per lead, winners scaled deliberately.
Scale
Budget follows the numbers — scaling what produces customers, with retargeting layers that close the ones who almost converted.
Is Your Business Ready to Scale Lead Generation?
Answer 7 quick questions and get a personalized readiness score — plus the exact next step for your situation. Takes under 2 minutes.
Question 1 of 7
What is your current monthly revenue?
What's Included
Full-service Meta advertising — strategy, creative, tracking, and optimization — reported in plain revenue terms.
- Account, pixel, and Conversions API setup
- Campaign strategy and audience architecture
- Ad creative: copy and visuals, tested weekly
- Message-matched landing pages for every angle
- Retargeting funnels for warm audiences
- Weekly optimization by cost per lead
- Lead-value tracking into your CRM
- Plain-English monthly reporting: spend, leads, CPL
Frequently Asked Questions
What budget do Meta ads need?
Enough for the algorithm to learn — typically $1,000–$2,500/month in ad spend to start, scaled as cost per lead proves out. Below that, learning phases stall and results whipsaw; we'll tell you honestly if your budget fits a different channel better.
Do you create the ad images and videos?
Yes — copy and creative are included, produced in weekly testing batches. On Meta the creative is the targeting, so we treat it as the core of the service rather than an add-on.
Facebook feels dead for my industry. Does it still work?
Your buyers scroll Facebook and Instagram whether or not they talk about it — 3 billion people do. B2B, local service, e-commerce: the mechanics differ, but cheap attention plus a strong offer and landing page works across almost every vertical we've run.
Do I own the ad account and pixel?
Always. We build in your Business Manager, on your billing, with your pixel accumulating the learning. If we part ways, every asset and every byte of data stays with you.
Make Meta Your Cheapest Customer Source
Book a free audit — we'll show you what your account is doing wrong and what a lead should actually cost you.