SMS and email are not interchangeable pipes. Urgency, depth, and permission decide which channel carries each message, and mixing that up burns trust fast.
Navigate the strategic tradeoffs between selling on Amazon, Walmart, and other marketplaces versus direct-to-consumer e-commerce to build a profitable channel mix.
Craft brand stories that work across every channel while maintaining narrative coherence. Adapting your brand narrative for social, email, web, and experiential contexts.
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