Many marketers neglect email marketing, others ignore it completely. Email marketing is an effective, hard-hitting and inexpensive way to communicate with your audience. This blog will look at different content that you can send through email and why it should be a part of every content marketer’s toolkit.
Why do content marketing?
There are many reasons to engage in content marketing. Perhaps the most obvious reason is to generate leads and sales for your business. But content marketing can also help build brand awareness and credibility, drive traffic to your website, and improve your search engine ranking.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When done correctly, content marketing can be an extremely effective way to reach your target market and achieve your business goals.
Benefits of email marketing
There are many benefits to email marketing, including the ability to reach a large audience with a relatively low investment, the opportunity to create targeted and personalized messages, and the ability to track results and measure ROI. Email marketing is also a very effective way to build relationships with customers and prospects, and can help to turn leads into customers.
The three kinds of content emails you need in email marketing
1. Prospecting emails: These are designed to reach out to potential new customers and introduce them to your brand. They should be engaging and informative, with a strong call-to-action to encourage the recipient to learn more about your company.
2. Engagement emails: Once you’ve established a relationship with a potential customer, it’s important to keep them engaged with your brand. Engagement emails can take the form of promotional emails, with special offers and discounts, or simply informative emails that keep the recipient up-to-date on your latest news and developments.
3. Customer retention emails: It’s easier and cheaper to keep existing customers than it is to acquire new ones. Customer retention emails should focus on maintaining the relationship, with content that is relevant and valuable to the recipient. This could include things like exclusive offers and discounts, or simply providing helpful information and tips.
What is content marketing? How is it different than just creating content?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing differs from traditional marketing in a few key ways: It’s focused on creating and distributing valuable, relevant, and consistent content, rather than on selling products or services; it’s designed to attract and retain a clearly defined audience, rather than to generate leads or sale; it’s focused on driving profitable customer action, rather than on increasing brand awareness or website traffic.
Start creating effective email marketing
There are three kinds of emails you can use in your content marketing strategy: promotional, educational and transactional emails. Promotional emails are the easiest to write and the hardest to keep personal. Educational emails tend to be more complex and take more time to write. Transactional emails are simple and can be great for building relationships.