Content Strategy
Customer Advocacy Program Development: Turning Fans Into Brand Champions
Develop structured advocacy programs that identify, nurture, and mobilize your most passionate customers into influential brand champions.
May 17, 2026·24 min
Digital Marketing Insights
Content Strategy
1463 articlesContent Strategy
A/B Testing and Experimentation: Build a Culture of Data-Driven Growth
Develop a rigorous A/B testing and experimentation program with statistical frameworks, prioritization methods, and organizational practices that accelerate growth.
May 16, 2026·24 min
Content Strategy
Content-Led Product Marketing: The Complete Guide
Drive product adoption with content-led marketing strategies for feature launches, use case storytelling, product education funnels, and customer success content.
May 16, 2026·24 min
Content Strategy
Luxury Fragrance and Perfume Marketing: Olfactory Branding Strategy
Market luxury fragrances with strategies covering scent storytelling, sensory digital experiences, limited edition launches, and perfumer-as-artist positioning.
May 16, 2026·24 min
Content Strategy
Gated vs Ungated Content: Strategy Decision Framework
Decide when to gate content and when to leave it open with a decision framework that balances lead generation with SEO visibility.
May 16, 2026·24 min
Content Strategy
Interactive Email Marketing with AMP: The Complete Guide
Build interactive email experiences using AMP technology with dynamic content, in-email forms, real-time data, and gamification strategies.
May 16, 2026·24 min
Content Strategy
Content Marketing for Beauty & Cosmetics: Brand Storytelling & Product Launch Guide
Create content marketing strategies for beauty and cosmetics brands that drive product discovery, build brand loyalty, and maximize launch campaign impact.
May 16, 2026·24 min
Content Strategy
Customer Referral Program Design: Engineering Word-of-Mouth at Scale
Design a customer referral program that systematically generates qualified leads through incentive structures, viral loops, and advocacy activation.
May 16, 2026·24 min
Content Strategy
SMS Marketing for Fitness & Gyms: Class Alerts & Member Engagement
Boost gym member engagement and class attendance with SMS marketing strategies that deliver timely alerts, motivation, and personalized fitness updates.
May 16, 2026·24 min
Content Strategy
SMS Marketing for Restaurants: The Complete Guide
Increase restaurant traffic with SMS marketing for reservation reminders, daily specials, loyalty rewards, and event announcements that drive walk-ins.
May 16, 2026·24 min
Content Strategy
Video Marketing Editing and Post-Production: Professional Finishing Guide
Elevate your video marketing with post-production strategies for editing workflows, color grading, sound design, graphics, and platform-specific optimization.
May 16, 2026·24 min
Content Strategy
Whitepaper & eBook Strategy: Premium Content for Lead Generation
Create whitepapers and eBooks that establish authority, capture high-quality leads, and nurture prospects through the buying journey with premium content.
May 16, 2026·24 min
Content Strategy
Winter Marketing Campaign Strategy Guide
Warm up winter sales with marketing campaigns that embrace cozy themes, post-holiday engagement, and cold-weather consumer behavior.
May 16, 2026·24 min
Content Strategy
B2B Channel Partner Enablement: Build a High-Performing Partner Ecosystem
Create B2B channel partner enablement programs that equip partners with tools, training, and resources to drive co-selling success and revenue growth.
May 16, 2026·24 min
Content Strategy
B2B Influencer Marketing: The Complete Strategy Guide
Launch effective B2B influencer marketing programs with strategies for identifying industry thought leaders, building partnerships, and measuring impact.
May 16, 2026·24 min
Content Strategy
Behind-the-Scenes Content Strategy: Complete Guide
Develop behind-the-scenes content that humanizes your brand, builds authentic connections, and differentiates your organization through transparency and storytelling.
May 16, 2026·24 min
Content Strategy
Logistics & Supply Chain Marketing: The Complete Guide
Market logistics and supply chain services with strategies for shipper acquisition, carrier branding, thought leadership, and technology-driven differentiation.
May 16, 2026·24 min
Content Strategy
Content Marketing Flywheel Strategy: The Complete Guide
Build a self-sustaining content marketing flywheel with compounding growth loops, audience amplification systems, and perpetual content momentum frameworks.
May 15, 2026·24 min
Content Strategy
CRM Software Marketing: Acquisition and Retention Strategies for CRM Platforms
Grow CRM platform market share with marketing strategies covering migration campaigns, integration ecosystem promotion, and customer success storytelling.
May 15, 2026·24 min
Content Strategy
Nonprofit Monthly Giving Programs: Marketing Strategies for Sustainer Growth
Grow monthly giving programs with marketing strategies for sustainer recruitment, upgrade campaigns, and recurring donor retention communication.
May 15, 2026·24 min
Content Strategy
Growth Marketing for E-commerce: Scale Revenue with Data-Driven Strategy
Scale your e-commerce business with growth marketing strategies that optimize acquisition costs, increase AOV, and build sustainable repeat purchase loops.
May 15, 2026·24 min
Content Strategy
Resource Library and Content Hub Strategy: Complete Guide
Build resource libraries and content hubs that centralize your best assets, improve user experience, and create organized knowledge destinations for your audience.
May 15, 2026·24 min
Content Strategy
Retirement Planning Marketing: Boomer & Millennial Engagement Strategy Guide
Reach retirement savers across generations with marketing strategies for 401k rollover campaigns, retirement income education, and age-targeted content.
May 15, 2026·24 min
Content Strategy
User Consent and Cookie Management: Complete Marketing Guide
Implement compliant user consent and cookie management systems with frameworks for consent banners, preference centers, and cross-platform tracking governance.
May 15, 2026·24 min
Stay Ahead of the Curve
Get the latest digital marketing insights delivered to your inbox.
Ready to Amplify Your Brand?
Join 150+ ambitious brands that trust Girard Media to drive their digital growth. Book a free discovery call and let's discuss how we can help you dominate your market.
No commitment required. We'll analyze your current marketing and show you exactly how we can help.