In the modern business sphere, outsourced marketing solutions are essential to ensure that your products, services, and company remain relevant and in the public eye. However, marketing can often take up a significant amount of time and resources that can be better spent elsewhere. That’s why many businesses have begun to outsource their marketing efforts. …
If you’re an online business, Google Ads can be an effective way to increase your visibility and boost your customer base. But in order to make the most of your Google Ads campaigns, it’s important to ensure they’re optimized to maximize your results. In this blog post, we’ll be sharing our top 10 tips for …
SEM and SEO are two terms that are often used interchangeably but they are not the same. SEM stands for Search Engine Marketing while SEO stands for Search Engine Optimization. SEM is used to refer to marketing activities that take place on top of the search results. SEO, on the other hand, is used to …
Advertising is a measure of consumer response to a given promotion. Analyzing advertising effectiveness is essential to deciding on the success or failure of a given advertising initiative. The following are some of the advertising terminologies that help analyze the effectiveness of an advertising initiative. What is Cost-Per-Click (CPC)? CPC, or cost-per-click, is a pricing …
Return on Advertising Spend (ROAS) is one of the most important metrics for any online business. Because of this, many new advertisers have a hard time defining it. This blog will take a deep dive into what ROAS is and why it’s so important to you as an advertiser. What is Return on Advertising Spend …
Understanding What Is Return On Advertising Spend (ROAS) Read More »
In the past decade, e-commerce has grown from a niche market to a major player in retail. With the rise of mobile devices, shoppers no longer need to drive to the store to buy their favorite products. The question remains, will physical retail become extinct? This blog takes a look at the pros and cons …
Website Innovation VS Physical Retail: The Future of E-Commerce Read More »
Your website is your digital storefront. Without traffic, it’s just an expensive digital ornament. The more time you spend on creating a great website for your small business, the more money you’re losing—unless you know how to promote your website and generate traffic. Here are ways you can promote your website and get more traffic. …
How to Promote Your Website and Increase Web Traffic Read More »
There are many reasons to hire a PR firm, but one of the biggest is that it’s a whole lot easier. If you’re a small business or startup trying to make it on your own, you don’t have the time or resources to work on your own PR. You need to be focusing on the …
Why Do You Need To Hire A Public Relations (PR) Firm? Read More »
A marketing plan will help you see within the next 12 months what your business will look like. It is important to understand that a marketing plan is always flexible and will be changed to reflect how the company is doing. The plan will help you to determine the growth and success of your company. …
10 Things To Consider When Creating A Marketing Plan Read More »
Pay-Per-Click Marketing through Google AdWords is one of the most cost-effective methods of online marketing. Used wisely, it can be a very effective marketing tool. Advertisements can be posted on different channels such as TV, newspaper, and radio. However, there are channels that are more effective than others. One such channel is using Google AdWords, …
What is a Landing Page and Why It’s Important during a PPC Campaign Read More »