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What are you doing right now for Marketing & Advertising?
Are you happy with your current results?
What are your business goals? Do you want to scale?
What is your average sale amount?
Do you know the Lifetime Value for each client / customer?
What are your most popular services?
Are you currently offering any special promotions or offers?
If you had 100 people who were in the market for your services, how many would you expect to close?