What is a Landing Page and Why It’s Important during a PPC Campaign

Pay-Per-Click Marketing through Google AdWords is one of the most cost-effective methods of online marketing. Used wisely, it can be a very effective marketing tool. Advertisements can be posted on different channels such as TV, newspaper, and radio. However, there are channels that are more effective than others. One such channel is using Google AdWords, …

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Digital Marketing Strategies For Small Businesses and Entrepreneurs

Small businesses and entrepreneurs often have to wear many different hats. They are the marketer, the salesperson, the financial manager, the product creator, and sometimes the janitor! This can make it hard to handle all the different tasks that are required of a successful business. Luckily, there are a lot of different digital marketing strategies …

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Why You Need To Add Email Marketing And Newsletters To Your Business

The modern day companies implement email marketing in their business strategies. With email marketing, you can create a communication channel with your customers and send them your upcoming offers and advertisements. This can be a very effective form of marketing if you employ a few email marketing strategies. What is email marketing? Email marketing is …

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