Category Archive for: ‘Technology’

OSX Yosemite

What is OSX and what does it mean to you?


OSX is the operating system that powers every MAC computer. The MAC’s OSX offers benefits to both new MAC users and seasoned MAC users with it’s easy to use features and robust settings. It offers a truly integrated computer experience that is unique to the mass market computer game. The Software and Hardware are made for each other unlike other personal computer options. An integrated computer experience is made to offer a seamless interaction between the user and the computer. OSX actually works with your MAC computer to make sure everything is running smooth and up to date while it sleeps in the night. The advance power saving technology of OSX helps to extend the normal battery life by monitoring what you are doing.  

With it’s latest release Yosemite (OSX 10.10), Apple has proved that they are the leader for mobile and desktop integration. You can now place and receive phone calls directly from your MAC computer without touching your phone that could be in the next room.  You can also send iMessages and SMS text messaging right from your MAC with ease. If you found it hard to connect to the internet on the go you can tether the IOS8 cellular device to the MAC for bandwidth in a jiffy.

MAC is known for one thing above the rest which is Easy to Learn, Easy to Use and Easy to Love. All true statements from an avid computer users alike all around the world. The legacy that Steve Jobs left behind lives strong through OSX and it’s typographically pristine typesetting, beautiful interface and easy enough for anyone to use.

If power is a concern, you won’t be sorry siding with a MAC. The integrated computer experience allows the computer to be fully maximized even when processing the most resource intensive applications. You can be confident when performing under the most mission critical, demanding and important conditions.  OSX takes full advantage if the Intel Chips and is fully optimized to function under extreme conditions.

OSX has plenty of advanced features that novice or power users can take advantage of easily. Amazing apps have been a flagship for the MAC since it’s inception.  One of the best things every user gets with a new MAC purchase is a collection of six robust apps that aid with productivity and creativity. Pages, Keynote, Numbers, iPhoto, iMovie, and GarageBand currently ship free with OSX.  Final Cut Pro X is an apple software that is optimized for OSX and used by the top Video Production service companies. Logic Pro X is an Apple application that is an industry standard for Digital Audio Workstations (DAW) among Audio Production service companies.

iCloud is a way for Apple users to sync data across all of their devices. OSX lets you take full advantage of iCloud and allows for easy management of your files.  It provides secure built in support for apple apps like iTunes, Mail, Contacts and Calendar.

Built in security was the first thought on Apple’s mind when building the MAC not the last one. You need to be able to feel safe while computing which OSX does what it should to protect the Computer and it’s users from Virus’, Malware and Spyware. This is a top reason why MAC users LOVE their computers along with it’s efficiency and reliability. Another strong feature is OSX’s compatibility with windows. Bootcamp allows the user to load a version of windows to have the option of what OS to launch upon startup.

The final word on OSX is that it is “The most advanced operating system in the world”. OSX comes standard with technologies and many features you won’t find in other operating system at any price point. Do your homework and choose a MAC for your next computer while joining in this elite group of computer ownership.

iPhone 6

iPhone 6 makes ease of use a priority


With the increase of smartphone users turning to their phone more than computers, the iPhone has done a great job at making it easy to use.  With the fast advances in technology, Apple always seems to stays at the forefront of innovation. Below are some of the features that iPhone has implemented to make it a breeze to use.

Ease of use on the iPhone:

  • A8 – Fast Processing
  • Control Center
  • Multitasking
  • Lots of Memory
  • Touchscreen
  • Apple Sharing Support
  • Facetime
  • Siri
  • Passbook
  • Apple Pay
  • Camera
  • Apps
  • iCloud
  • Airplay
  • Airdrop
  • Continuity
  • Wifi
  • Retina Display
  • Photo Stream
  • Everything Within Reach
  • Large Community
  • Longer lasting battery life
  • Quicktype
  • Bluetooth
  • Spotlight
Apple Pay

Apple Pay now released for iPhone 6 and Apple Watch


Apple Pay has now been officially released which means this new mobile pay system will be built into Apple devices like the iPhone and Apple Watch. This new payment option can be used in store by tapping the device against the terminal or utilized in itunes and in app purchases by storing credit card details. and can be used at major retailers. Some of the places you can use the system include Whole Foods, Macy’s, McDonald’s and Walgreens. Apps from Target, Groupon and Instacart have already jumped onboard to include Apple Pay as a checkout option. 

Apple is laser focused on the customer experience in the new payment system which is what they do best. Apple could prove to have created an important new revenue source for the company by taking in fees for each credit card stored in it’s system. Apple Pay will also create a new reason for Apple users to stick with Apple products therefore creating better customer retention.  

All iPhone 6 and 6 Plus users can use their thumbs pressed against the phone’s ID fingerprint sensor as they tap the terminal to authenticate the transaction. The system uses NFC, a wireless technology, to transmit payment information which adds a new level of security with ease of payment in the same solution. The new iPhones and the Apple Watch are the first Apple devices to have access to the technology. The credit cards are stored by taking a secured photo of the card or using the one already on file with iTunes or the App store. The phone will not actually store the credit card information for security purposes. Apple has stressed the security will not be an issue due to the wake of the celebrity and retailer breaches and scandals. No matter how easy it is to pay with the new Apply Pay, some customer might hesitate due to the recent iCloud celebrity hacks.

One key difference is that Apple makes it’s own phones and operating system so wireless carriers can’t block them from implementing the system like they did with Google.  Maybe that is why Google has announced their new venture to enter the wireless service industry. The technology will be built into the phones so the only way to stop it is for the wireless service provider to stop selling the iPhone.


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